21 Jan 2020
Google Analytics - Important Basics

Autumn has already come – the season of falling leaves. I miss the sun among colorful trees in my home city, crunching leaves beneath my feet, and the fresh, chilly air… It is hot as hell here. My project has 2 more weeks to go and all I hope is I will survive this heat.

Today, I want to share with you the most valuable information about Google Analytics. If for some reason you are not familiar with Google Analytics…. It’s simply impossible nowadays.

In 2005 Google launched Google Analytics and now this is the most widely used web analytics service on the Internet.

Users now review online campaigns by tracking landing page quality and conversions (goals). Each user can have 100 site profiles. One profile generally corresponds to one website. It is limited to sites which have a traffic of less than 5 million page-views monthly.

Google Analytics is used by around 49.95% of the top 1,000,000 websites. Here are 5 basics about Google Analytics for the dummiest dummies:

Unique visitors - The first step of having a successful site is getting traffic and unique visitors. Unique visitors is the indicator of how many individuals see your content. If enough people are not visiting your website, you need to work harder and make your content better. However, Enough is a relevant term. Decide how much traffic you are looking for.

Audience reports - Believe me, if you want to get perfect marketing strategies, you must know your user’s demographic basics: age, gender, and interests of the audience. Understanding the basics of your audience gives you an opportunity to manage your content and advertising to right consumers to look through it carefully.

New vs. Returning visitors – Never focus only on new visitors – attracting new people to discover your blog/site is crucial, but returning visitors are equally important. Getting more new visitors means that you are doing great job. Returning visitors is an indicator of content, which works well. It means - users who visited your site have enjoyed your content and keep coming back to read more.

Bounce Rate - Bounce rate is measured in one of two ways: Visitors, who only view 1 page and then left the site, or visitors who stayed on site for less than 10 seconds. Measuring your bounce rate is very important - If a visitor gets to your website and automatically leaves, it means they couldn’t find what they came in for.

However, there are sites that are deemed to have high bounce rate. It depends on the structure and type of content. When researching your bounce rate, you should differentiate between Website and Blog bounce rate – when people click a link to a blog post, they are looking for a very specific answer in a very specific format and you will get a higher bounce rate. On a website, people come to explore and learn a little more about you, so the bounce rate will be a little lower.

Traffic sources in Google Analytics - All website owners should pay attention to this basics. Traffic source tells you, how users got to your website.

There are 4 main sources:

- Direct traffic: Visitors, who come to your site by typing your URL into their browser, also via a bookmark.

- Organic traffic: Visitors, who reach website from a search engine.

- Referral traffic: Visitors, who arrive at your site from another website.

- Social traffic: Visitors, who visit your site from a social media network.

Your traffic will depend on the diversification of sources, your site SEO and marketing effort.

Digitally yours, E. Webber